Adesse is a mangement services company who works to support healthcare, aged care and service organistions to realise their vision and business goals. Having worked closely with Adesse for six years it was important that a strong company identity and branding was created and sustained across all areas of communication. Their philosophy of being the wind behind the sails in helping organisations to reach their goals, determined the simple sail arc icon dissecting the gentle role of the waves beneath. The soft blues and greens were chosen for their reference to health, care and calmness. Everything from a logo and stationery to advertising, company profiles, monthly newsletters, staff and client manuals and tools, signage, posters and magazines were produced for internal and external use.