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Amityone manages information technologies for a range of clients including the management of clinical images for radiologists and clinicians. Working with an existing logotype, the revitalisation of the brand needed to encompass the concept of customisation for individuals and the management of individual patient information. The resulting branding incorporated a fingerprint graphic and hand scan image to reinforce the partnership of technology with human identity. Applications included stationery, advertising, signage, exhibition display, website and brochures.
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