The Australian Photo Booth Company was one of the first mobile, instant imaging booths to hit the Australian market, offering customised prints and albums for events and parties. The booths themselves are retro styled spitting out black and white or colour instant photos. The Company needed a distinctive logo that oozed 'vintage fun' while acknowledging its digital technology. The design is bold and unique, recalling old photo booth styling with '50's references. A logo, advertising, exhibition posters/banners, business cards and photo templates were developed within the theme.