LPD was commissioned by the Australian representative of Grishko Dancewear to produce an ancillary icon that affixed itself to the existing international logo. A family business, Grishko was established in 1988 in Moscow to produce shoes of superior quality for dancers. As an accredited stockist of the Russian ballet shoe manufacturer, a stand-alone dancewear store in Prahran required this reinvigorated branding to appear on all stationery, advertising and signage. The dancers icon was developed from a historical family plaque and the collateral incorporates soft pink hues that reference the ballet world.
An introductory advertisement was placed in Dancelife Australia Magazine to announce the arrival of the Grishko label. Additionally an ancillary brand 'Tiara' was established for their costume and beading design segment of the business.