ECO FOR LIFE
An Australian success story, PPA Direct/EcoForLife deliver expert solar solutions that generate clean energy and cheap power throughout Australia's rural and urban areas. Their patented solar trackers, solar farms and rooftop mount systems have revolutionised electricity production, by giving businesses access to green energy with no upfront fees.
Working with an existing logo, a new fresh approach to their communication was developed to promote their green energy, low cost, unique selling point. The material also needed to speak the language of the lay person and appeal to their needs. Bold 'green' graphics were enlisted with strong motivational words and images. The content style was to cut to the chase and deliver information to the consumer that was educational and helpful.