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Service Industry Advisory Group (SIAG) is a human resource services provider, operating since 1993 across Australia. Their client base comprises both public and private sector organisations and their aim is to help clients improve business outcomes through better management. An identity campaign and following communication were produced to establish a professional and accessible image. At the time, state of the art communication was being done via CD-ROM so the 'i' of SIAG represented a CD, portraying a company that was leading the industry in HR service delivery.  

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