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Psychologists Dean and Janette Phelan commissioned a brand development for their new Uplift Centre, a coaching and mentoring service that empowers and uplifts people towards a richer sense of purpose, meaning and freedom in their life.
A logo was established that represented, through its font, the gaps existing in peoples' lives and the work that the Centre does in uplifting people to fill those gaps. The branding was applied to several pieces of collateral and a website was also established for people to find out more.
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