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Alepat Taylor Wine Merchants required a logo and label design for their new range of mineral waters sourced locally from Kyneton Victoria. The Italian word Zampillo translates as ‘gushing forth’ or ‘spurting out’. Hence the label was developed to incorporate an art deco inspired design of a fountain of water gushing out in curved arcs. Intended for the restaurant market, not the supermarket shelves, the water range is presented in a beautiful curved bottle with a distinctive, die cut label that is elegant and sophisticated for the table. Five varities are included in the range, each label designed to be quickly identified by its own unique colour combination. Chinotto was added and an art deco inspired city night scene completes the collection design.


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